Day 1: What is Digital Marketing? Evolution & Importance
Day 2: Digital vs Traditional | Buyer Journey | Funnel (TOFU-MOFU-BOFU)
Day 3: Career Paths in Digital Marketing + Case Studies
Day 4: Marketing Platforms Overview – SEO, SEM, SMM, Content, Email, Analytics
Day 5: Branding Basics + Identifying Target Audience (Persona Mapping)

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