Performance Marketing Executive Training In 3 months
The Day One you will consider as a Performance Marketing Executive in Appenius technologies Pvt Ltd.
Start Your Corporate Career.
Type
Certificate + Internship
Duration
3 Months
Traning Timing
Mon - Fri (10 Am - 6 PM)
Training Cost
₹ 60,000
Training Type
Offline (Bangalore)
Appliction Ends in
Type
Certificate + Internship
Duration
3 Months
Traning Timing
Mon - Fri (10 Am - 6 PM)
Training Cost
₹ 60,000
Training Type
Offline (Bangalore)
Training Mode
English
Appliction Ends in
About Training
We are a Website Development and Digital Marketing Company in Bangalore with ten years of experience, and we are excited to provide a hands-on training program for seeking Performance executives. This is not your typical classroom course, it is a 3-month training program involving you in a Performance executive’s real-world responsibilities. Throughout the program, you’ll work on actual jobs to gain valuable experience managing pay-per-click campaigns.
This training is completely offline, involving you in a corporate environment. You will be treated as an employee from the start. You’ll be guided by experienced professionals and receive ongoing support and mentorship, ensuring that you develop the confidence and expertise required to thrive in the Performance field. By the end of the program, you’ll have the skills, knowledge, and hands-on experience you need to succeed as a Performance executive in the competitive world of digital marketing.
Benefits of Employee Training
- hands-on experience with practical projects.
- 3-month work experience certificate.
- Work with multiple Ads Platforms Google Ads, Bing Ads, etc.
- Learn important Performance tools like SEMrush, Google Ads Editor, Google Analytics, Google Search Console, and more.
- Receive a 3-month internship certificate.
- Receive immediate feedback to improve your skills.
- Work with corporate culture and gain real-world Performance expert knowledge.
- Daily 8 hour practical training program.
- customized industry-centric syllabus.
- Real Interview preparation with Hiring Manager (HR).
About Trainer
Anburaj Selvam, a former Tech Lead in web development and digital marketing, has transitioned into a dynamic coach and business consultant with over 10 years of industry experience. Throughout his career, he has successfully completed more than 5,000+ projects, playing a crucial role in solving complex web challenges and launching impactful digital campaigns that have significantly boosted business revenues.
During the pandemic, Anburaj launched a YouTube channel called Simplified E-learning, offering free digital marketing courses and sharing genuine methods and knowledge at no cost. His commitment to accessible education quickly gained traction, earning widespread recognition.
In 2023, Anburaj founded Appenius Technologies Pvt. Ltd., a digital agency based in Bangalore. Through this training program, he aims to deliver authentic, industry-relevant training to candidates eager to learn the right strategies to succeed and apply their knowledge effectively.
During the pandemic, Anburaj launched a YouTube channel called Simplified E-learning, offering free digital marketing courses and sharing genuine methods and knowledge at no cost. His commitment to accessible education quickly gained traction, earning widespread recognition.
In 2023, Anburaj founded Appenius Technologies Pvt. Ltd., a digital agency based in Bangalore. Through this training program, he aims to deliver authentic, industry-relevant training to candidates eager to learn the right strategies to succeed and apply their knowledge effectively.
Tools You will learn
What We Will Teach You in 3 Months
- Understand the fundamentals of performance marketing.
- Difference between performance marketing, digital marketing, and traditional marketing.
- Key performance metrics: CPC, CTR, ROAS, CAC, CPA.
- Search Ads
- Display Ads
- YouTube Ads
- Performance Max (PMax)
- Campaign Objectives: Awareness, Traffic, Engagement, Leads, Conversions.
- Ad Formats: Single Image, Carousel, Video, Stories, Reels.
- Audience Targeting: Demographics, Interests, Behaviors, Custom/Lookalike Audiences.
- Search Campaigns
- Keyword Targeting & Ad Extensions
- Audience Segmentation
- CPCOptimization
- Sponsored Content (Single Image, Carousel, Video)
- Message Ads (InMail)
- Text Ads
- B2B Targeting: Job Title, Industry, Company Size, Seniority
- Promoted Tweets, Accounts, Trends
- Keyword & Interest Targeting
- Tailored Audiences
- Engagement & Conversion Campaigns
- Promoted Answers
- Text & Image Ads
- Topic, Keyword, Interest, and Audience Targeting
- Niche Audience Engagement
- Setting clear campaign goals and KPIs.
- Mapping campaigns to business objectives: awareness, acquisition, retention.
- Understanding customer journey and performance funnels.
- Budget allocation across campaigns and platforms.
- Identifying high-intent keywords for search campaigns.
- Understanding match types, negative keywords, and bidding strategies.
- Planning campaigns based on search demand and business goals.
- Using tools: Google Keyword Planner, SEMrush, Ahrefs.
- Audience research: demographics, interests, behaviors.
- Creating and testing custom and lookalike audiences.
- Segmentation for acquisition vs. retention campaigns.
- Cohort analysis to improve engagement and repeat conversions.
- Collaborating with content and design teams for compelling creatives.
- Writing ad copy that converts while staying aligned with brand voice.
Creating multiple ad variations for A/B testing. - Optimizing creatives for different formats and placements.
- Best practices for high-converting landing pages.
- Aligning messaging, design, and CTA with campaigns.
- CRO (Conversion Rate Optimization) techniques.
- Testing landing page layouts, forms, and content.
- Hands-on campaign setup on Google Ads and Meta Ads.
- Setting up bidding strategies: CPC, CPM, CPA, ROAS targets.
- Budget pacing: daily vs lifetime budgets.
- Configuring conversion tracking and pixels (Google, Meta).
- Tracking key metrics: CTR, CPC, CPA, ROAS, CAC, conversions.
- Using analytics tools: Google Analytics 4, Meta Ads Manager, SEMrush, Google Data Studio.
- Setting up dashboards for real-time monitoring.
- Root cause analysis for metric fluctuations.
- Designing A/B tests for creatives, audiences, and landing pages.
- Testing messaging, formats, and bidding strategies.
- Analyzing results and implementing learnings.
- Continuous experimentation to unlock new growth levers.
- Understanding marketing funnels: awareness → consideration → conversion → retention.
- Identifying drop-offs and improving funnel efficiency.
- Multi-channel funnel alignment.
- Using cohort and behavioral analysis to improve conversions.
- Building retargeting campaigns for website visitors.
- Dynamic remarketing for e-commerce and lead generation.
- Frequency capping and audience rotation.
- Optimizing remarketing campaigns for ROAS.
- Building retargeting campaigns for website visitors.
- Running email and push campaigns for retention.
- Segmentation for engagement and reactivation campaigns.
- Lifecycle marketing strategies for repeat purchases and user retention.
- Integrating CRM campaigns with paid media for maximum impact.
- Allocating budgets across campaigns and platforms.
- Manual vs automated bidding strategies.
- Optimizing spend for ROI and efficiency.
- Forecasting budget needs for seasonal campaigns.
- Integrating campaigns across search, social, display, video, and programmatic.
- Aligning campaigns with product launches and seasonal spikes.
- Ensuring consistent messaging across channels.
- Cross-channel analytics for unified performance tracking.
- Creating actionable reports for stakeholders.
- Business-level impact tracking: revenue growth, CAC, ROAS.
- Using dashboards for campaign transparency.
- Presenting insights and recommendations effectively.
- Google Ads: keyword targeting, PMax campaigns, video optimization.
- Meta Ads: lead generation, conversion campaigns, form iteration.
- YouTube Ads: skippable, non-skippable, bumper ads.
- LinkedIn & Programmatic Ads for B2B and niche audiences.
- Testing new ad formats and channels.
- AI-powered ad optimization tools and automation.
- Voice search, video-first campaigns, and programmatic evolution.
- Keeping up with platform algorithm updates and digital marketing trends.
- Working with product, analytics, content, and design teams.
- Aligning campaigns with business and growth strategies.
- Brainstorming new campaign ideas and growth initiatives.
- Coordinating with agency partners and external vendors.
- Ensuring GDPR, CCPA, and platform-specific compliance.
- Handling data collection responsibly through pixels and tracking.
- Maintaining user privacy while optimizing campaigns.
- Adhering to platform policies and advertising guidelines.
- Plan and execute paid campaigns for e-commerce stores across Google Ads and Meta Ads.
- Optimize product feeds, catalog ads, and dynamic retargeting campaigns to increase sales and ROAS.
- Track and analyze key metrics: conversions, average order value (AOV), cart abandonment, and LTV.
- Run A/B tests on creatives, product pages, and ad copies to improve performance.
- Implement strategies for customer acquisition, retention, and repeat purchases.
- Align campaigns with seasonal promotions, product launches, and sales events.
- Keeping updated on platform changes, ad tools, and growth hacks.
- Following performance marketing blogs, podcasts, and communities.
- Participating in workshops and certifications (Google, Meta, HubSpot).
- Testing new strategies to maintain competitive advantage.
- Building a portfolio of campaigns and results.
- Learning client/stakeholder communication and reporting.
- Developing strategic thinking for performance marketing.
- Understanding freelance, agency, and in-house roles.
Fundamentals of PPC
- Importance of Pay Per Click (PPC)
- Types of PPC Platforms
- Understanding Marketing Trends
Campaign Creation and Ad Content
- Creating Bing Ads and Google Ads Campaigns
- Writing Compelling Ad Content
- Creating Effective Ad Copy
Data Analysis and Optimization
- Tracking and Reporting on PPC Campaign Performance
- Managing Campaign Budgets and Expenses
- Optimizing Ad Copy and Landing Pages
- Expanding and Refining Keywords
- Analyzing Competitor Advertising Strategies
Advanced Performance Marketing
- Understanding Performance Marketing and Conversion Strategies
- Staying Up-to-Date with the Latest Trends and Best Practices in PPC
- Teaching In-Depth of Bid Management Tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
- Analyzing Data with Website Analytics Tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Generating Campaign Reports
- Implementing A/B and Multivariate Testing
Business Communication and Job Preparation
- Office formal communication
- How to talk to client
- Email Communication
- Job interview preparation
Campaign Optimization and Reporting
- Modifying Underperforming Campaigns
- Generating Leads Through Google and Bing Ads
- Creating Detailed Reports on Campaign Performance
How Does This Training Work?
Our training offers a genuine corporate experience, unlike other institutes and training companies. You’ll work on real tasks and projects, simulating a real work environment.
Daily Reporting
You'll submit daily reports detailing your tasks and progress, just like in a corporate setting. This daily reporting helps you stay organized and prepares you for real-world job responsibilities.
Real-Time Experience
Gain hands-on knowledge with SEO experts, learning practical skills that are directly applicable in the industry.
Who can apply for this training?
- Students who are in their final year of undergraduate or postgraduate studies.
- Recent Graduates who want to pursue a career in the field of PerformanceExecutive.
- Professionals Who are looking at building a career in Performance Executive.
- Individuals looking to switch careers to an Performance executive position.
Training Completion Certificate
After completing your 3-month Training, you will receive a detailed certificate highlighting your practical experience and skills.
3-month Work Experience Certificate as an SEO Executive
After completion of the training, you will receive a certificate showing your experience as an SEO executive.
Permanent Job Offer Best Performing Candidates
Excellent performers will be considered for permanent positions at Appenius Technologies Pvt Ltd.
Best Performing Candidate Will Feature on Simplifiedjob.com
Simplified Jobs is a dedicated marketplace for digital professionals specializing in digital marketing, web development, and UI/UX design. Our mission is to connect talented individuals with innovative companies looking to hire the best. With over 150+ recruiters on the platform, we showcase the best- Performing Candidates, offering them valuable job opportunities and helping them advance their careers.
Office Training Experience – Student Testimonials
Watch real student feedback on how face-to-face mentorship, hands-on experience with real tools, and practical sessions at our office empowered them to build successful careers in Social Media Marketing.
Faq's
You don't need to pay for the training itself. Instead, you only pay a seat cost for the training. The total cost is ₹60,000 for the 6-month program.
Each batch will have a maximum of 12 members to ensure personalized attention and effective learning.
Our trainers have more than ten years of experience with relevant technologies. They are experts in their fields, staying current by constantly working on industry applications. With experience on multiple real-time projects and working for multinational corporations. Our trainers have strong theoretical and practical knowledge. They have completed over 1,000 projects together, ensuring you receive excellent training.
Yes, we provide all the necessary study materials to support your learning.
No, prior knowledge of programming languages is not required for this training.
The average salary package ranges from ₹18,000 to ₹25,000 per month, Based on your performance.
Yes, you need to bring your laptop. If you don't have one, we recommend purchasing a new one with a budget of around ₹50,000.
The salary typically ranges from ₹2.4 LPA to ₹3 LPA, based on your performance and the company. If you secure a position in an MNC, you could earn between ₹5 LPA and ₹6 LPA.
No, refunds are not available for this training program.
Yes, we offer job assistance to help you secure a position after completing the training.
Performance job hierarchy & salary
Performance (Pay-Per-Click) specialists are the ones who make online ads work. They use both creative ideas and smart data analysis to create ads that get noticed. Whether you’re more creative or love working with numbers, Performance could be the perfect fit for you.
If you’re thinking about diving into digital marketing, Performance is a great place to start. It’s a field where you can quickly learn, grow, and find exciting job opportunities.
Sign up today and get started!
- Performance Marketing Executive : ₹1.8 to ₹3 LPA
- Performance Marketing Analyst : ₹3 to ₹4 LPA
- Performance Marketing Specialist : ₹4 to ₹6 LPA
- Performance Marketing Expert : ₹6 to ₹10 LPA
- Performance Marketing Manager : ₹10 to ₹15 LPA
We are not Training Institute
We Prepare You for Real Corporate Roles.
Hiring Partners
Simplified E-Learning
Appenius Technologies
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