Become a SMM Executive
in Digital Marketing in just 3 months
The Day One you will consider as a SMM executive in Appenius technologies Pvt Ltd.
Start Your Corporate Career.
Type
Certificate + Internship
Duration
3 Months
Traning Timing
Mon - Fri (10 Am - 6 PM)
Training Cost
₹ 60,000
Training Type
Offline (Bangalore)
Appliction Ends in
Type
Certificate + Internship
Duration
3 Months
Traning Timing
Mon - Fri (10 Am - 6 PM)
Training Cost
₹ 60,000
Training Type
Offline (Bangalore)
Training Mode
English
Appliction Ends in
About Training
We are a Website Development & Digital Marketing Company in Bangalore with 10 years of experience, excited to offer a hands-on training program for aspiring SMM executives. This isn’t your typical classroom course; it’s a 3-month, offline journey that provides real-world experience in social media marketing.
Participants will complete practical tasks that reflect the day-to-day responsibilities of an SMM Executive. From strategy development and execution to campaign management and performance analysis, our training is designed to provide you with the in-depth knowledge and skills you need to succeed.
This immersive approach ensures that you learn and apply your knowledge in a simulated work environment. Prepare for real-world scenarios, differentiate yourself in the job market, and advance your career with us.
Benefits of Employee Training
- hands-on experience with practical projects.
- 3-month work experience certificate.
- Work with multiple Platforms like Instagram, Facebook, Twitter, LinkedIn, Pinterest, and Quora.
- Learn important SMM tools like Hootsuite, Sprout Social, Buffer, etc.
- Receive a 6-month internship certificate.
- Receive immediate feedback to improve your skills.
- Work with corporate culture and gain real-world SMM expert knowledge.
- Daily 8 hour practical training program.
- customized industry-centric syllabus.
- Real Interview preparation with Hiring Manager (HR).
About Trainer
Anburaj Selvam, a former Tech Lead in web development and digital marketing, has transitioned into a dynamic coach and business consultant with over 10 years of industry experience. Throughout his career, he has successfully completed more than 5,000+ projects, playing a crucial role in solving complex web challenges and launching impactful digital campaigns that have significantly boosted business revenues.
During the pandemic, Anburaj launched a YouTube channel called Simplified E-learning, offering free digital marketing courses and sharing genuine methods and knowledge at no cost. His commitment to accessible education quickly gained traction, earning widespread recognition.
In 2023, Anburaj founded Appenius Technologies Pvt. Ltd., a digital agency based in Bangalore. Through this training program, he aims to deliver authentic, industry-relevant training to candidates eager to learn the right strategies to succeed and apply their knowledge effectively.
During the pandemic, Anburaj launched a YouTube channel called Simplified E-learning, offering free digital marketing courses and sharing genuine methods and knowledge at no cost. His commitment to accessible education quickly gained traction, earning widespread recognition.
In 2023, Anburaj founded Appenius Technologies Pvt. Ltd., a digital agency based in Bangalore. Through this training program, he aims to deliver authentic, industry-relevant training to candidates eager to learn the right strategies to succeed and apply their knowledge effectively.
Tools You will learn
What We Will Teach You in 3 Months
- Craft hooks that grab attention in the first 3 seconds.
- Use storytelling with a clear beginning, middle, and end.
- Adapt tone and style for each platform (formal LinkedIn, casual Instagram).
- Include clear, actionable CTAs.
- Write captions and subtitles alongside video scripts.
- Adjust script length based on platform norms (Reels, Stories, Shorts).
- Define target audience with detailed personas.
- Conduct competitor and content gap analysis.
- Develop monthly content calendars with themes, holidays, and trends.
- Blend formats: images, carousels, short/long videos, live content.
- Schedule posts for optimal days and times using analytics.
- Establish brand voice and messaging consistency.
- Get familiar with camera and its user-friendly interface.
- Learn to hold and move the camera for smooth, stable shots.
- Master basic framing: Rule of Thirds, headroom, lead room for social videos.
- Explore angles and perspectives to make short-form content engaging.
- Use the built-in gimbal for cinematic and professional motion.
- Optimize lighting for bright, clear videos on social platforms.
- Capture sound effectively: using the built-in mic or simple external microphones.
- Tips for shooting content ready for Filmora editing for Instagram, YouTube, and Shorts.
- Introduction to Filmora interface and tools.
- Basic editing: trimming, splicing, transitions, overlays.
- Adding subtitles, captions, and text animations for accessibility.
- Using templates and effects for professional edits.
- Optimizing aspect ratios for Reels, Shorts, Stories.
- Applying color correction and filters for brand consistency.
- Exporting and compressing videos without quality loss.
- Repurposing long-form videos into short, engaging clips.
- Set up Business Manager & Ads Manager.
- Choose campaign objectives: awareness, engagement, conversions, leads.
- Target audiences by demographics, interests, behaviors, and lookalike audiences.
- Create ad formats: carousel, video, slideshow, stories.
- Manage budgets: daily vs. lifetime, auto vs. manual bidding.
- Run A/B tests for creatives and targeting.
- Track performance with Meta Pixel & optimize campaigns.
- Set up Twitter Ads account and billing.
- Campaign objectives: engagement, followers, website clicks, app installs.
- Target via keywords, interests, follower lookalikes.
- Ad types: promoted tweets, promoted accounts, promoted trends.
- Write ad copy with hashtags for Twitter’s fast-paced style.
- Manage bidding and budgets.
- Use Twitter Pixel for conversions.
- Explore video ad formats and retargeting.
- Set up Campaign Manager and billing details.
- Objectives: brand awareness, website visits, lead gen, conversions, job applicants.
- Target by job title, seniority, industry, company size, and groups.
- Ad formats: sponsored posts, carousel, video, InMail.
- Write B2B-focused headlines and creatives.
- Use LinkedIn Lead Gen Forms and sync leads to CRM systems.
- Bidding options: CPC, CPM, CPV, automatic/manual.
- Analyze reports for engagement, conversion, and lead quality.
- Connect YouTube channel with Google Ads.
- Campaign goals: brand awareness, product consideration, website traffic.
- Target audiences by demographics, affinities, keywords, topics, remarketing lists.
- Ad formats: skippable/non-skippable in-stream, bumper, discovery ads.
- Video ad best practices: length, CTA placement, storytelling.
- Budget bidding: max CPV, CPM, target CPA.
- Use YouTube Analytics to monitor and optimize campaigns.
- Apply frequency capping and remarketing strategies
- Understand paid vs. organic reach.
- Campaign lifecycle: planning, execution, analysis, optimization.
- Allocate budgets across platforms.
- Integrate cross-platform campaigns.
- Track KPIs: CTR, CPC, CPM, conversions, ROAS.
- Follow ad policies and legal compliance.
- Create complete business profiles with branding.
- Write keyword-rich bios and descriptions.
- Add links and contact info.
- Enable and interpret analytics.
- Set up messaging and auto-responders.
- Maintain and update profiles regularly.
- Identify influencers by niche and audience.
- Plan campaigns with objectives, deliverables, and timelines.
- Negotiate compensation and contracts.
- Integrate influencer-generated content into brand feeds.
- Track influencer ROI and engagement.
- Ensure compliance with endorsements and disclosure guidelines.
- Engage followers through comments and DMs.
- Moderate online groups and forums.
- Set and enforce community guidelines.
- Handle negative comments and crises professionally.
- Boost engagement with polls, quizzes, and UGC campaigns.
- Build brand loyalty and advocacy.
- Monitor brand mentions, track trends, and understand audience sentiment.
- Analyze competitor performance and benchmark results.
- Generate actionable insights for content, products, and campaigns.
- Create dashboards and performance reports.
- Translate data into strategy adaptation for better ROI.
- Research trending, niche, and branded hashtags.
- Optimize captions for keyword discovery.
- Use hashtags strategically in posts vs. comments.
- Avoid banned or spam hashtags.
- Monitor hashtag performance and reach.
- Leverage geo-tags and locations for local SEO.
- Set up Instagram Shop, Facebook Marketplace, Pinterest Shopping.
- Integrate product catalogs with social ads.
- Create shoppable posts and stories.
- Manage customer inquiries via social platforms.
- Track sales and conversions.
- Retarget shoppers who abandon carts.
- Develop social media crisis plans.
- Respond quickly to negative feedback and PR issues.
- Coordinate with legal and public relations teams.
- Communicate transparently and empathetically.
- Document and learn from crises for future prevention.
- Train teams in crisis protocols.
What We Will Teach You in 3 Months
Fundamentals of SMM
- Analyze all platforms for marketing trends
- Understand the business and its needs
- Optimize social media pages
- Conduct competitor research
- Develop a content plan
Posting and Platform Management
- Create and publish posts on LinkedIn, Instagram, Facebook, Pinterest, and Twitter
- Create and Run the ads on LinkedIn, Instagram, Facebook, Pinterest, and Twitter
Ads and Content Management
- Set up and manage lead generation and paid ads
- Business Page content management
- Conduct market research
Organic Growth Strategies
- Implement strategies for organic growth
- Develop strategies for increasing organic content reach
- Create lead response strategies
Managing Multiple Social Media Channels
- Manage social media channels for 5 different businesses
- Plan and schedule content across 5 channels
- Develop day-to-day content creation plans
- Office formal communication
- How to talk to client
- Email Communication
Campaign Monitoring and Optimization
- Job interview preparation
- Monitor organic and paid ad campaigns
- Optimize low-performing campaigns
- Improve organic reach
How Does This Training Work?
Our training offers a genuine corporate experience, unlike other institutes and training companies. You’ll work on real tasks and projects, simulating a real work environment.
Daily Reporting
You'll submit daily reports detailing your tasks and progress, just like in a corporate setting. This daily reporting helps you stay organized and prepares you for real-world job responsibilities.
Real-Time Experience
Gain hands-on knowledge with SEO experts, learning practical skills that are directly applicable in the industry.
Who can apply for this training?
- Students who are in their final year of undergraduate or postgraduate studies.
- Recent Graduates who want to pursue a career in the field of SMM Executive.
- Professionals Who are looking at building a career in SMM Executive.
- Individuals looking to switch careers to an SMM executive position.
Training Completion Certificate
After completing your 3-month Training, you will receive a detailed certificate highlighting your practical experience and skills.
3-month Work Experience Certificate as an SEO Executive
After completion of the training, you will receive a certificate showing your experience as an SEO executive.
Permanent Job Offer For Best Performing Candidates
Excellent performers will be considered for permanent positions at Appenius Technologies Pvt Ltd.
Best Performing Candidate Will Feature on Simplifiedjobs.com
Simplified Jobs is a dedicated marketplace for digital professionals specializing in digital marketing, web development, and UI/UX design. Our mission is to connect talented individuals with innovative companies looking to hire the best. With over 150+ recruiters on the platform, we showcase the best- Performing Candidates, offering them valuable job opportunities and helping them advance their careers.
Office Training Experience – Student Testimonials
Watch real student feedback on how face-to-face mentorship, hands-on experience with real tools, and practical sessions at our office empowered them to build successful careers in Social Media Marketing.
Faq's
You don't need to pay for the training itself. Instead, you only pay a seat cost for the training. The total cost is ₹60,000 for the 6-month program.
Each batch will have a maximum of 12 members to ensure personalized attention and effective learning.
Our trainers have more than ten years of experience with relevant technologies. They are experts in their fields, staying current by constantly working on industry applications. With experience on multiple real-time projects and working for multinational corporations. Our trainers have strong theoretical and practical knowledge. They have completed over 1,000 projects together, ensuring you receive excellent training.
Yes, we provide all the necessary study materials to support your learning.
No, prior knowledge of programming languages is not required for this training.
The average salary package ranges from ₹18,000 to ₹25,000 per month, Based on your performance.
Yes, you need to bring your laptop. If you don't have one, we recommend purchasing a new one with a budget of around ₹50,000.
The salary typically ranges from ₹2.4 LPA to ₹3 LPA, based on your performance and the company. If you secure a position in an MNC, you could earn between ₹5 LPA and ₹6 LPA.
No, refunds are not available for this training program.
Yes, we offer job assistance to help you secure a position after completing the training.
SMM job hierarchy & salary
Social Media Marketing (SMM) specialists are the masterminds behind engaging and effective social media campaigns. They create content, manage accounts, and analyze results to build strong online communities. Whether you’re a creative storyteller or a strategic planner, SMM offers exciting career paths.
Sign up today and get started!
Sign up today and get started!
- SMM Executive : ₹1.8 to ₹3 LPA
- SMM Analyst : ₹3 to ₹4 LPA
- SMM Specialist : ₹4 to ₹6 LPA
- SMM Expert : ₹6 to ₹10 LPA
- SMM Manager : ₹10 to ₹15 LPA
We are not Training Institute
We Prepare You for Real Corporate Roles.
Hiring Partners
Simplified E-Learning
Appenius Technologies
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